Posted in what we're reading on Dec 10th, 2008
8 Experts Predict How Web 2.0 Will Evolve In 2009 | Radical Tech | Fast Company
With the economy in a slump and budgets being cut in traditional print and TV advertising campaigns many will be looking to the Web 2.0 world to reach their constituents. So what should be on your Web 2.0 radar for [...]
Posted in what we're reading on Dec 10th, 2008
Shifting The Debate: Most Impactful Videos of the 2008 Campaign
(tags: buildtheecho impact)
Posted in what we're reading on Dec 9th, 2008
Representative Journalism - A Public Journalism Network weblog
(tags: csm researchers)
Posted in what we're reading on Dec 8th, 2008
In Tough Economy, Lower Income Mobile Consumers Turn to Iphone As Internet & Entertainment Device
“As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income,” said Jen Wu, senior analyst, comScore, the report’s author. “However, one actually realizes [...]
Posted in what we're reading on Dec 6th, 2008
Pew Internet: Obama's Online Opportunities
An important note for all of us–not just Obama or politicians.
"The body of research from the Pew Internet Project, dating to 2000, indicates that online Americans might have one more suggestion: Make sure the internet remains a place where users define what it means to be digitally connected."
(tags: media_consortium impact web_20 [...]
Posted in what we're reading on Dec 6th, 2008
Widgetbox › Help Wanted: FCC Chair Widget
vote today, and add to your site!
(tags: buildtheecho)
The Fight Over Broadcasting's 'White Space' (Gotham Gazette, December 2008)
White space is one of the "gamechangers" for 2009, along with the analog-to-digital switch, fiber to the home, and Android-based phones.
(tags: buildtheecho web_30)
Posted in what we're reading on Dec 5th, 2008
He’s a PC, but he likes small niches » Nieman Journalism Lab » Pushing to the Future of Journalism
Big audiences vs. devoted audiences. The debate rages on. For the side of devoted audiences, read this post.
"How does this relate to journalism? Newspapers are by definition devoted to the mass audience. In their [...]
Posted in what we're reading on Dec 3rd, 2008
Politico Network Signs More Than 60 Newspapers
New content/revenue sharing model is picking up steam. Definitely something to look at.
"Less than three months after launching its content-sharing network, Politico has signed up more than 100 clients, including 67 newspapers.
Among those are all 27 Advance Publication daily papers, including The Star-Ledger of Newark, N.J., [...]
Posted in what we're reading on Dec 2nd, 2008
TPM sees room for growth through geotargeted advertising » Nieman Journalism Lab » Pushing to the Future of Journalism
While many media outlets are slashing budgets and wringing their hands, Talking Points Memo is going the opposite route. Big and bold, they are unrolling a new advertising plan that rests on geotargeting, "specifically [...]
Posted in what we're reading on Dec 2nd, 2008
Flickr: A message for Obama
I heart this
(tags: buildtheecho election web_20)
The Media Equation - Media and Retailers Both Built Black Friday - NYTimes.com
Now here's an example of negative media impact:
"The willingness of people to walk over another human being to get at the right price tag raises the question of how they got that way in [...]