Top links for the last few days: Read and Discuss
Aug 12th, 2008 by Tracy Van Slyke
Once again my delicious integration with this site has gone all wonky (where is the tech goddess when I need her?). So I thought I’d do a quick round up of some of my favorite links over the last couple days. You can also always look at the right hand side bar as they do appear there–just without my pithy comments or pulling out the most juicy parts of the post. What’s been some of your favorite media-related articles of the last couple days?
Aug. 12 Salon Launches Blogger Tipping System - CNET
“Tipping” a paid journalist for their online content hasn’t even caught on quite yet, but Salon.com is taking it a step further. Audience members can now “tip” each other for good content and drive that story to Salon’s front page. It’s putting the publishing power in the audience’s hands, from editorial control to actually paying for good content. (I wonder if this is a not-so-subtle lesson for audience members about the pains of not having enough money to pay your really great writers???)
Highlight: “Salon’s micropayments are handled through technology from Revolution MoneyExchange, a member of the Revolution corporation founded by former AOL czar Steve Case. Each Open Salon member who registers for Revolution MoneyExchange is given a complimentary $10 with which to start rewarding other bloggers for their stories, images, and videos uploaded to the site. But those would-be recipients can only accept the compensation if they’ve registered for MoneyExchange accounts themselves. “Open Salon eliminates the gatekeepers,” editor-in-chief Joan Walsh said in a statement. “It makes our smart, creative audience full partners in Salon’s publishing future.”
Don’t Forget The Audience - News Leadership 3.0
Highlight: “Building on the idea of product differentiation, I want to underscore a second critical factor—how people use media. A lot of news organizations are still thinking about content and presentation in terms of medium and technology (or worse, in terms of tradition and comfort level) when they should be thinking about content and presentation in terms of audiences—in which I include people who read of print newspapers and people who read their news online or go there for more interactive experiences. For an example of this, look no farther than your spiffy new iPhone and then check out what content your organization is providing to users there or on other mobile devices. The news industry’s capacity to deliver news, information and interactivity to mobile seriously lags audience adoption and use.”
The Media Equation-All of Us, The Arbiters of News - NY Times
Highlight: “How much more powerful is that networked intelligence than a reporter with a phone, a Rolodex and the space between his or her ears? As the former newspaperman and Web evangelist Jeff Jarvis (who has also consulted for The New York Times) has been saying since before broadband, the Web is not just a way to shout, it is a way to listen, one that can lead to deeper, more effective journalism. (His response to the Philly injunction against early Web publishing was predictably measured and careful: “It is suicide. It is murder. You should be ashamed of yourselves.”) For the last few years, the locus of control has been shifting and consumers not only expect to customize their media experience, they demand it as a condition of engagement. The horizon line for when a newspaper on the street is serving as a kind of brochure of a rich online product does not seem far off.”
How Newsrooms Throw Away Value By Not Linking to Sources on the Web-Publishing 2.0
Highlight: “The problem is that the editorial workflow for most newsrooms doesn’t include a process whereby journalists can collect source links as part of their research process and provide them as work product to be published on the web along with the article. As Jay Rosen explains in this video, understanding the value of links, and how they connect content, ideas, and people, is fundamental to understanding the value of the web. And understanding the value of the web is the key to unlocking the new business models that journalism needs to survive and thrive in the digital age:” [CLICK IN TO WATCH VIDEO.]







