I’m looking for tools that will support syndication among The Media Consortium’s members. The goal is to leverage and share current content created by Media Consortium members (text, audio, photos, video, etc..) that builds upon our collective audiences and can reach new audiences. I’m told creating a searchable portal of MC members’ content and a widget (or a series of widgets) is technologically simple. I’m still doubtful (but maybe that’s because I’m a surface tech geek, not a hard core tech geek), but we shall see.

I’m envisioning a version of the AP wire–but instead of one company creating content that is distributed to all the other media outlets–all our members would syndicate to each other and pick each other up. And perhaps this content could be packaged and distributed to organizational allies, social network platforms, other types of media, etc. It makes no sense in this day and age of aggregators, portals and social networks to be proprietary about where your audience finds your news/message, whether its on Facebook, Digg, another news site, etc. And frankly, we can create a tool that will support the large base of progressive media, rather than focusing on the individual.

So at the moment, I’m gathering tools and ideas. Mochilla looks pretty interesting. I’m gathering more information as I write. Master of multi-tasking!