Ad Age had an interesting article a couple days ago about glossy magazines going green. There is also the point that they are trying “to mitigate their environmental impact before green consumer groups begin to demand they do something about it.”

The other important point here is that certain retailers/distributors are highlighting magazines that use recycled paper. “Barnes & Noble, for one, has begun specifically promoting magazines that use recycled paper, including Shape, Fast Company, Mother Jones, ReadyMade, Nickelodeon Magazine and Body & Soul. And an advocacy group, Co-op America, calculated that if the whole North American magazine business used just 30% post-consumer recycled paper, nearly 1.7 billion pounds of greenhouse gases would not be emitted into the atmosphere.”