In an earlier post, we offered some examples of high-impact progressive media that we’re examining. Below are some of the questions we’re asking media-makers in our interviews; we thought that laying them out here might help clarify our research:

• How would you describe your primary audiences? (i.e. age, gender, geographic location, education level, political affiliation, and any other descriptors you think are important.)
• What new audiences are you targeting and why?
• What’s your primary platform? (print, online, online video, radio, podcasting, film, books, etc.)  What are the future platforms you are integrating into your work and why?
• What do you think the major role your media outlet plays now in the political and cultural landscape? Has that changed over the years?
• What are you trying to accomplish or change (or both) with your journalism and media work? In politics? In social movements?
• How do you relate to the term “progressive”?
• How do you identify within the spectrum of the progressive media sector?
• How has your work fostered or built a community (either offline or online)?
• Can you offer three successes of “high impact” journalism or media producation?  (If three is too overwhelming, start with one!)

So we’re not too overwhelming, we’ll be breaking up these questions into more posts over time.  We look forward to your thoughts and feedback on these questions and theories in the future.