Important points for those figuring out social media strategy. Also has great analogies "Seeding/Feeding/Weeding" in building/managing that strategy.
"This underscores a fundamental truth to social media that many organizations underestimate–being social means having real live people who actively participate in your initiatives. It's difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services."
While not top in TV ratings, top online. Which will be more powerful in the long run?
"MSNBC.com has managed to score a top ranking among other news sites, which its general manager credits to the site's devotion to video and key partnerships across the media spectrum.
During the 12-month period between June 2008 and May 2009, MSNBC.com had the most unique visitors among current news and global events Web sites, according to Nielsen Online, topping Yahoo! News, CNN Digital Network, which is owned by Time-Warner and FoxNews.com, which is owned by News Corp."
""We're also the main news site for MSN, and we have key partnerships with Newsweek, the New York Times, and parts of the business news space," Tillinghast said in an interview. "We are the news site for all of NBC News. That's the difference between us and CNN. CNN is a Web counterpart to its on-air product. MSNBC cable's online component is just a subset of what's available at MSNBC.com."
App Developers and Advertisers–What do you think of this?
"AdSense for Mobile Applications allows developers to integrate AdSense network ads into their mobile applications and to allow advertisers to bid for placement in their apps. Previously, Google AdSense ads showed up only on Web pages rendered by mobile phone browsers.
"[A]dvertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users," Google VP of product management Susan Wojcicki said in a blog post. "We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group."
Blech. Shows where fear mongering and hate gets you. To the top. Blech, again.
"Fox News is on track to have its most-watched year ever, showing significant ratings growth despite having just come off a highflying election year.
With the second quarter coming to a close, Fox News averaged about the same number of viewers as the top three other cable news networks combined. And while rivals including CNN (-22%) and MSNBC (-18%) took hits following last quarter's inauguration-fueled boost, Fox News (-3%) remained nearly steady."
"Graham said viewers often mistake the news clips — especially when they are seen on YouTube — as real. One in particular was the story “Child Bankrupts Make-A-Wish Foundation With Wish for Unlimited Wishes.” Mr. Graham said he received a letter from the foundation saying that the story did wonders for fund-raising."
"Why was Froomkin deemed "liberal," inappropriate and biased? Because he pointed out that the Bush administration's claims were false and their policies radical — i.e., he wrote what was factually true. But that — writing what is factually true and pointing out false statements from those in political power — is the number one sin in establishment journalism. As David Gregory said, that's not their role. In the Bush era, pointing out the lies of Bush officials was all that was necessary to be deemed a leftist. Stephen Colbert explained why: "reality has a well-known liberal bias." "
"We are witnessing nothing short of the birth of a new and mobile mass media channel, one that will will reach more than a billion people around the world over the next few years via smart/superphones alone. This billion+ audience will be supplemented by numerous network-connected mobile and not-so-mobile devices and screens with thousands of network-connected applications. Each application is like a TV channel –- available on your mobile device or netbook or laptop/desktop — while the browser is a mere TV guide channel -– useful, but no longer dominant."
